630-803-8061
Contact Us
Restaurant Solutions
Text Marketing for Restaurants
Making it in the food industry certainly isn’t easy. Give your restaurant a boost by texting your customers. It drives traffic and offer redemption like no other.
Does the term text marketing overwhelm you?
The concept of text marketing is easy to grasp. People join your mobile rewards club to receive high value offers. Because we all read text messages, this solution is crazy effective. Here’s how it works…
How would your business look if 81% of your past customers came back to you again and again, and if 73% of them recommended your business to their friends?
How Text Marketing Works
The Keyword
It all starts with a keyword. A keyword is a word, phrase, or acronym that represents your business. When people want exclusive offers, they text this unique keyword to a short code. A short code is a 5 or 6 digit phone number that’s used for sms marketing.
For example, let’s say you own a steakhouse in Chicago. You set up the keyword LUIGI. Patrons walk in, and see a jumbo sign above the bar that reads “Become a mobile VIP and get one free appetizer! Text LUIGI to 81976.” Customers who want exclusive deals take out their phone, and text LUIGI to 81976. This is how they join your list, or opt in. One new opt in equals one new subscriber.
The Auto Reply
After joining your list, they’ll receive an automated message back confirming their subscription. This message is called an auto reply. In this text, you’ll reward new subscribers for signing up. An auto reply for LUIGI might be:
Thanks for joining Luigi’s VIP text list! Show this text for 1 free appetizer with the purchase of a pizza. Stay tuned for more great deals!
The Offer
Let’s say you’ve gathered 150 opt ins. Great news! What’s next? Text these new subscribers, and include an irresistible offer. This will boost brand awareness, customer engagement and store traffic. As your list grows, your SMS marketing efforts become more powerful. Think about what one text to 5,000 people with a tasty offer would do for your restaurant! Remember, texting is a form of permission based marketing. This means you can only market to subscribers after they’ve opted in to receive messages. Pre-existing relationships do not qualify as consent.
If you’re reading this and nodding your head, that’s a good sign. If the basic concept is still a bit overwhelming, that’s ok too! Here’s an example…
Example Scenario
Luigi owns a local pizzeria. It’s been in the family for 75+ years. His restaurant means the world to him. Unfortunately, business has been so-so lately. He keeps his head above water, but wants more. He wants to close up shop everyday, ecstatic about his daily totals.
Every day, thousands of potential customers breeze past his door. Short of dragging them in, he doesn’t know what else to do. He’s paid hundreds for radio spots. He’s active on social media, hes tried ValPak and other money mailers. He hired a high school kid to wear a cardboard sign, but these old school methods just aren’t cutting it.
Here’s a thought. What if Luigi texted his customers? Nowadays, people live on their phones. There couldn’t be a better way to communicate with patrons. That night, he signed up for our VIP Club. He selects his unique keyword: LUIGI.
The next day, he starts promoting his list. He setup table texts to opt into his VIP Club, hes annoucing it on all his social media platforms, and personally invites each customer to join. Interested patrons text LUIGI to 31996, and in return, get one free cheesy slice. It’s a win win for everyone.
His list begins to grow, and each week he sees 100+ new subscribers sign up.
He uses his dashboard, and sends out a super sweet deal! It’s that easy.
SMS Text Messaging Stats
1 %
Text Messages Read
Within the first 3 minutes of getting
1 %
People
Keep their mobile devices at arm´s length at all times.
1 %
Digital Coupon Rise
By 2022 Digital coupon redemption is projected to rise by 94%
How Will SMS Grow Your Salon?
Let’s start off with these three common truths.
- People need to eat and love food.
- People love saving money.
- Everyone reads their text messages.
What happens when you mix these 3 truths together? You get an effective marketing method that cuts through the noise with high value offers. Restaurant owners get more business. Bellies are full, and everyone walks away happy.
Text marketing is doing wonders for our customers. Restaurant owners who follow our guidelines are seeing:
- Increased foot traffic
- Increased offer redemption
- Boosts in brand awareness
- Heightened customer engagement
What do these benefits have in common? Every single one increases revenue.
How would your business look if 81% of your past customers came back to you again and again, and if 73% of them recommended your business to their friends?
Why Choose SMS?
Out of all other marketing solutions, what makes texting perfect for restaurants?
- Everyone can receive text messages.
- Over 90% of all texts are read within the first five minutes of delivery.
- The average American looks at their cell phone 150+ times a day.
- 70% of Americans say they would like to receive mobile offers from their favorite businesses.
- It’s affordable. At just pennies per text, it’s cost effective.
These benefits just scratch the surface. Our platform also offers unparalleled customer support, user friendly features, and educational tools that empower you to succeed.
How would your business look if 81% of your past customers came back to you again and again, and if 73% of them recommended your business to their friends?
How to Get Started
1. Reserve Your Keyword
Make sure it’s unique to your business. If you own Bob’s Bacon Burger Paradise, reserve the keyword BOBS, BACON, or BURGERS. Keep it simple. You want joining your list to be a total breeze. New subscribers should be able to opt in within a matter of seconds.
2. Set Your Auto Reply
This message sends to subscribers after they first opt in. Always include a confirmation of subscription and valuable offer. This is important, as people love instant gratification.
3. Grow Your List
Provide a valuable opt in incentive. Make your offer so awesome, customers can’t say no. Then, promote like crazy. Here’s some easy ways to grow your list.
- Post a text to join graphic on Facebook.
- Send out an email with opt in instructions.
- Put up in store flyers.
- Insert a sign-up widget on your website.
- Verbally engage with customers, and ask them to sign up.
4. Send Out Irresistible Offers
This is gonna take a bit of brainstorming on your part. Sit down with employees, and make a list of what you think customers want.
If your messages offer little to no value, people will unsubscribe. That sucks for you, as it defeats the whole purpose of SMS marketing. The more people on your list, the more impact your messages have on revenue.
Sample Text Marketing Ideas for Restaurants
Entree Specials
Business slow? Don’t send your wait staff home. Instead, fire out an evening entree special. Diners stop in, servers make more money, everybody wins.
Automated Birthday Text Rewards
We love birthday rewards for restaurants, as they easily increase diner loyalty and daily food traffic. Get creative with your birthday treat.
Text to Win Contests
Want to grow your text marketing list quickly? Run a text to win contest promoting an irresistible grand prize. It engages current subscribers and draws new opt ins.
Mobile Coupons
Set your customers up with a great incentive to have dinner in your restaurant tonight!
"Bring a Pal" Specials
No one likes to eat alone. Have them bring a friend!
Reservation Reminders
Remind your customers that they’re dining with you.
Staff Communications
Text message marketing will help to keep your employees from missing this important meetings.
Plans & Pricing
***Terms: Month to month service, no contracts required! 30 day cancellation notice required.
Contact Us
3 Steps to Better Marketing, Better Technology, and Better Results
When you're not seeing the results and the success you want in your business, it's time to talk to an Internet marketing expert.
SCHEDULE A CALL
During your call, talk about your vision. Before you hang up, you'll have the outline to a plan that will lead you to your goals.
GET YOUR PLAN
Start winning online, creating more interest in your business, and earning better returns on your investment in marketing.
WIN ONLINE
What our clients say
Urban Street Marketing is results driven and cutting edge in principle based marketing. Their vast knowledge, professionalism, strategic planning and willingness to go the extra mile is why I recommend this company to help grow your business and take it to the next level.
Margaret Hersh
We changed to USM a few years ago. Very knowledgeable company, extremely easy to work with. Can’t say enough positive things about them! They have helped me build a successful company that continues to grow year after year.
Bob Miller
My business partner found Urban Street Marketing a year ago and I'm so glad we did. They've taken the stress out of filling my shop. Since joining their loyalty program my shop has seen a hike in sales. I highly recommend this company.
Bradley Morris
Join OUR TEAM
Our text message marketing is a 100% opt-in service. We do not provide lists of phone numbers nor do we access or share our users’ contact lists. To learn more about our stance on spam and data privacy, view our anti-spam and privacy policies.
.