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Automotive Aftermarket Solutions
Marketing for Automotive Aftermarket
We help automotive businesses engage with their customers & stand out online. The automotive aftermarket is one such industry. To be clear, the “automotive aftermarket”
includes businesses that deal with vehicles after the initial purchase. So auto dealers wouldn’t
be included in this, but businesses that provide services like:
● Oil changes
● General vehicle maintenance
● Body repair
● Auto glass repair and replacement
● Window tinting
● Upholstery work
● Tire repair and replacement
● Transmission work
● Auto parts supply
Does the term text marketing overwhelm you?
It shouldn’t. You don’t have to be a marketing master to experience SMS success. We work with hundreds of salons nationwide, and help them use texting to build a loyal client base. Our SMS marketing software is simple to set up and easy to use. It just may be the next big growth driver for your business.
How would your business look if 81% of your past customers came back to you again and again, and if 73% of them recommended your business to their friends?
1. Create a landing page, as outlined in the previous section. Ensure that it’s primary focus
is collecting the customer’s information and/or scheduling an appointment.
2. Create a Google Ads campaign for the company. Be sure to utilize all appropriate ad
extensions, and focus heavily on reliability, and most of all, on efficiency. “We’ll get you
back on the road fast!” should be the driving concept.
3. Add re-marketing cookies for Google and Facebook on to the landing page, and the
customer’s site.
4. Use Site Ranker Pro to ensure relevant keyword phrases for services and vehicle models
all have a page.
5. Use Google Webmaster Tools to force crawl the parent page above your SRP pages.
6. Work with your client to test coupons, deals, scheduling strategies, and other ideas to
increase conversions.
Running Google Ads
Google Ads
Doing marketing without setting up a Re- Marketing cookie is throwing money out the window. You are sending traffic to your site one way or another. Make sure these pixels are setup so you can continue to market to them even when they leave your site.
Putting a the Google Tag Manager on your site and a Facebook Pixel you are re-target these customers leaving your site
Reputation Management
For a business that works with one of people’s most expensive assets, it is essential that our clients have good reviews online. A bad average rating can sink a business fast.
Fortunately, we can help make sure their reviews and ratings reflect the great work that they do. Here are some easy-to-implement strategies that can quickly help our clients boost their ratings online, and get more positive reviews. Nearly any automotive aftermarket company has a checkout, with a receptionist and a payment process.
We can work with our client to add to this process. While the receptionist is taking care of payment and paperwork, they can hand the customer a card or plastic stand with a short message asking them to scan a QR code, or (even easier) go to a short URL, like ReviewDrJ.com While the customer is waiting, and the service is fresh in their head, they are more likely than ever to be willing to leave a review. Since they can do this on their phone, they will already be logged into Facebook and Google, and possibly Yelp.
The client can also send emails (or possibly text messages) after the customer has left, encouraging them to leave a quick review. We can help them setup an email template, or use a service that makes it easy for them to follow up.
SMS Text Messaging Stats
1 %
Text Messages Read
Within the first 3 minutes of getting
1 %
People
Keep their mobile devices at arm´s length at all times.
1 %
Digital Coupon Rise
By 2022 Digital coupon redemption is projected to rise by 94%
How Will SMS Grow Your Auto Shop?
Let’s consider these three well known facts.
- Scheduled maintenance reminder
- Appointment reminder
- Service complete notice
- Send discount or coupon offers
- Tell about promotions or specials
- Get feedback on their service experience
What happens when you take these truths into consideration? You have an opportunity to reward loyal clients with mobile offers, and keep appointments organized via daily text alerts.
Text marketing does wonders for auto shop owners. Customers who follow our guidelines are noticing:
- Increased foot traffic
- Better offer redemption
- Strengthened brand awareness
- Heightened customer engagement
What do these benefits have in common? Every single one increases revenue.
Automatic appointment reminders
No more manual reminders.
Our appointment reminder software can replace a service for a fraction of the cost.
Customizable templates
Our system includes templates that you can customize to your needs. You can also write your own messages from scratch.
Email, Voice, and SMS
Send appointment reminders via text message (SMS), email, and voice message. Utilize our automated voice message reader or upload an audio file.
Why Choose SMS?
Out of all other marketing solutions, what makes texting perfect for salons?
- Everyone receives and reads texts.
- Over 90% of all texts are read within the first five minutes of delivery.
- The average American looks at their cell phone 150+ times a day.
- 70% of Americans say they would like to receive mobile offers from their favorite businesses.
- It’s extremely cost effective.
These benefits just scratch the surface. Our platform also offers unparalleled customer support, user friendly features, and educational tools that empower you to succeed.
***Cut No Shows 35% for your auto shop. Our automated appointment reminders can send text, voice and email reminders in multiple languages. Our system allows you to customize the messages so they are tailored for your customers.
Appointment Reminders
Send out text alerts that remind customers of their scheduled appointment. This reduces no shows, and keeps your daily schedule intact.
Birthday Rewards
What’s the best way to make your clients keep coming back for more? Go the extra mile. Send them a special birthday treat.
Text to Win Car Wash
We guarantee, if you run this promotion, your customers won’t be able to resist. You can also use contest as an opportunity to increase brand awareness.
Fill Appointment Gaps
Has a customer ever cancelled on you? Make up for that empty slot!
New Product or Service Alerts
Inform your customers about new services you’re offering.
Running a Groupon Deal?
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Contact Us
3 Steps to Better Marketing, Better Technology, and Better Results
When you're not seeing the results and the success you want in your business, it's time to talk to an Internet marketing expert.
SCHEDULE A CALL
During your call, talk about your vision. Before you hang up, you'll have the outline to a plan that will lead you to your goals.
GET YOUR PLAN
Start winning online, creating more interest in your business, and earning better returns on your investment in marketing.
WIN ONLINE
What our clients say
Urban Street Marketing is results driven and cutting edge in principle based marketing. Their vast knowledge, professionalism, strategic planning and willingness to go the extra mile is why I recommend this company to help grow your business and take it to the next level.
Margaret Hersh
We changed to USM a few years ago. Very knowledgeable company, extremely easy to work with. Can’t say enough positive things about them! They have helped me build a successful company that continues to grow year after year.
Bob Miller
My business partner found Urban Street Marketing a year ago and I'm so glad we did. They've taken the stress out of filling my shop. Since joining their loyalty program my shop has seen a hike in sales. I highly recommend this company.
Bradley Morris
Join OUR TEAM
Our text message marketing is a 100% opt-in service. We do not provide lists of phone numbers nor do we access or share our users’ contact lists. To learn more about our stance on spam and data privacy, view our anti-spam and privacy policies.
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Automotive Solutions
Our products are designed to get your Automotive company to keep the best local customers – and having them refer you over and over. Across our highly effective VIP Club or rewarding them through our loyalty club gives your company the advantage. Referrals and word of mouth is everything. Our programs give them incentives for referring you.
How would your business look if 81% of your past customers came back to you again and again, and if 73% of them recommended your business to their friends?
Our VIP Club
Are you running Groupon, Money Mailer or any other direct mail coupon? Coupons have proven themselves to be highly effective sales tools for every conceivable size and type of business. Because coupons “pull in the business” they have gained remarkable acceptance and popularity among astute marketing managers. If so how are you getting this customer to come back? Are you sending them SMS messages in the Fall to get their heater cleaned. Or reminding them in the Spring to recharge their AC? Or maybe twice a year reminders on cleaning out their air vents. You can do all of that through our VIP Club.
Or offer a paid program inviting your customers to pay a monthly or annual fee to join your VIP member’s club. Offer a once yearly VIP fee for maintenance. Include all HVAC service for fall and spring within the “VIP package” and maybe even toss in a repair consultation or replacement inspection, too. This will ensure your customers remain loyal to your brand if something goes wrong with their air conditioning or heating system all year long.
SMS Text Messaging Stats
1 %
Text Messages Read
Within the first 3 minutes of getting
1 %
People
Keep their mobile devices at arm´s length at all times.
1 %
Digital Coupon Rise
By 2022 Digital coupon redemption is projected to rise by 94%
Loyalty Program
Our loyalty works two ways. Money spent ( tier) or calls.
The tier system focuses on levels of loyalty. Put another way, the more loyal your customers are to your brand (read: the more they buy from you), the greater the rewards they’ll receive.
Offering tiers in a loyalty program is a great way to engage customers and keep your brand top of mind. Further, tiers play on aspects of gamification where members reach higher levels, the more they “play.”
Discounts on bulk or repeat bookings
Exclusive and discounted access to new services (this can work great if you’re looking to test new services in the real world)
Holiday discounts or offer programs
Custom packages and bespoke offers based on your knowledge of their needs
Ask them for their feedback and incorporate their responses into your business (everybody loves knowing that their thoughts and opinions matter)
Our Review Software
Our loyalty works two ways. Money spent ( tier) or calls.
The tier system focuses on levels of loyalty. Put another way, the more loyal your customers are to your brand (read: the more they buy from you), the greater the rewards they’ll receive.
Offering tiers in a loyalty program is a great way to engage customers and keep your brand top of mind. Further, tiers play on aspects of gamification where members reach higher levels, the more they “play.”
Discounts on bulk or repeat bookings
Exclusive and discounted access to new services (this can work great if you’re looking to test new services in the real world)
Holiday discounts or offer programs
Custom packages and bespoke offers based on your knowledge of their needs
Ask them for their feedback and incorporate their responses into your business (everybody loves knowing that their thoughts and opinions matter)
Appointment Reminders
Our loyalty works two ways. Money spent ( tier) or calls.
The tier system focuses on levels of loyalty. Put another way, the more loyal your customers are to your brand (read: the more they buy from you), the greater the rewards they’ll receive.
Offering tiers in a loyalty program is a great way to engage customers and keep your brand top of mind. Further, tiers play on aspects of gamification where members reach higher levels, the more they “play.”
Discounts on bulk or repeat bookings
Exclusive and discounted access to new services (this can work great if you’re looking to test new services in the real world)
Holiday discounts or offer programs
Custom packages and bespoke offers based on your knowledge of their needs
Ask them for their feedback and incorporate their responses into your business (everybody loves knowing that their thoughts and opinions matter)
Contact Us
3 Steps to Better Marketing, Better Technology, and Better Results
When you're not seeing the results and the success you want in your business, it's time to talk to an Internet marketing expert.
SCHEDULE A CALL
During your call, talk about your vision. Before you hang up, you'll have the outline to a plan that will lead you to your goals.
GET YOUR PLAN
Start winning online, creating more interest in your business, and earning better returns on your investment in marketing.
WIN ONLINE
What our clients say
Urban Street Marketing is results driven and cutting edge in principle based marketing. Their vast knowledge, professionalism, strategic planning and willingness to go the extra mile is why I recommend this company to help grow your business and take it to the next level.
Margaret Hersh
We changed to USM a few years ago. Very knowledgeable company, extremely easy to work with. Can’t say enough positive things about them! They have helped me build a successful company that continues to grow year after year.
Bob Miller
My business partner found Urban Street Marketing a year ago and I'm so glad we did. They've taken the stress out of filling my shop. Since joining their loyalty program my shop has seen a hike in sales. I highly recommend this company.
Bradley Morris