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Social Paid
Social media advertising management
We’ve developed a unique methodology to manage and optimize your business’ advertising performance on top tier social channels. We have nearly a decade of combined experience, and have managed over $100k in ad spend from various brands in the CPG, manufacturing, not-for-profit, and healthcare industries.
Paid social media services at a glance
A good marketer knows you can’t rely solely on organic growth. Small and micro-sized businesses are further allocating resources to social media as they’re learning more about the targeted audiences and bespoke analytics accessible through paid social media advertising.
Facebook & Instagram ads
Facebook ads (and Instagram ads, which run on the same platform) can be inexpensive when executed effectively, even on a limited budget. With proper management, they’re a proven source of qualified traffic and more conversions. They also allow you to reach recent visitors, grow email subscribers, and learn more about your customers.
AD ACCOUNT MANAGEMENT
We will manage, optimize, and report on all the campaigns you are running on the Facebook ad platform for one price, based around your volume of spend on the platform. Our job as account manager is to improve your ad group structure while designing new ads to avoid “ad fatigue,” all with the goal of maximizing your social ROI.
CUSTOM REPORTING
We do all the Facebook ads work for you, but we want you to see the value you’re getting out of social media. We create custom dashboards in Google Data Studio, pulling in data straight from your standard Facebook ad campaigns—lead campaigns, traffic campaigns, even brand awareness—so you can see how you’re performing in real-time.
ACCOUNT MANAGEMENT
Leverage the largest professional network to market to millions of professionals in every industry, and engage with potential partners outside your immediate network. A LinkedIn ad campaign may involve the following:
- Text ads
- Sponsored InMail
- Sponsored content
- Comprehensive content strategy
Our approach to paid social media management
We identify opportunities for improvement at each level of your funnel, discovering action items that improve your objectives.
RESEARCH & DISCOVERY
We begin by collecting information about your business, ad performance, and current goals on each platform. We use this time to discover a variety of opportunities for your campaign, and to form an ongoing strategy to measure success.
HYPERTARGETING
We utilize various AI tools, Audience Insights, and the Google Marketing Platform to craft hypertargeted audiences that improve your ad performance and increase ROI.
CAMPAIGN OPTIMIZATION
We analyze the relationship between your current metrics and your current campaigns. This enables us to make strategic adjustments that optimize your spend and improve results.
Valuing C.O.R.E metrics over vanity metrics
We completely understand the value of turning friends, followers, and connections into customers. However, our focus is on your Conversions, Optimization, Reach, and Engagement. When you begin to analyze your ad performance with these types of measurable objectives you’ll quickly discover a means to track effectiveness beyond “vanity metrics” (i.e. likes, shares, and comments).
Leverage the power of paid social.
Your customers are on social media. We’ll find them.
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3 Steps to Better Marketing, Better Technology, and Better Results
When you're not seeing the results and the success you want in your business, it's time to talk to an Internet marketing expert.
SCHEDULE A CALL
During your call, talk about your vision. Before you hang up, you'll have the outline to a plan that will lead you to your goals.
GET YOUR PLAN
Start winning online, creating more interest in your business, and earning better returns on your investment in marketing.
WIN ONLINE
What our clients say
Urban Street Marketing is results driven and cutting edge in principle based marketing. Their vast knowledge, professionalism, strategic planning and willingness to go the extra mile is why I recommend this company to help grow your business and take it to the next level.
Margaret Hersh
We changed to USM a few years ago. Very knowledgeable company, extremely easy to work with. Can’t say enough positive things about them! They have helped me build a successful company that continues to grow year after year.
Bob Miller
My business partner found Urban Street Marketing a year ago and I'm so glad we did. They've taken the stress out of filling my shop. Since joining their loyalty program my shop has seen a hike in sales. I highly recommend this company.
Bradley Morris
Our clients say
Urban Street Marketing is results driven and cutting edge in principle based marketing. Their vast knowledge, professionalism, strategic planning and willingness to go the extra mile is why I recommend this company to help grow your business and take it to the next level.
Hall Read
We changed to USM a few years ago. Very knowledgeable company, extremely easy to work with. Can’t say enough positive things about them! They have helped me build a successful company that continues to grow year after year.
Hilary Leigh
Yoga Sanctuary
My business partner found Urban Street Marketing a year ago and I'm so glad we did. They've taken the stress out of filling my shop. Since joining their loyalty program my shop has seen a hike in sales.
Quintin Decon
DL Automotive
Everyone is hesitant when signing up with a new marketing company. All I can say is wow. They have been true to their word and my business has been about a 33% percent growth since I joined. I highly recommend this company.
Jillie Tempest
Barrington's