Google Ads

I enjoy working with Pilot because their knowledge and experience brings a unique perspective to our organization and makes us think outside of our typical thought processes.

Zac Buikema, Neb Medical

Read how we drove thousands of new appointments with paid search ads.

Our approach to PPC management

Keyword Research & Competitive Analysis

Understanding your unique paid search market

We start with research to understand your business, competitors, and your target audience. During this discovery phase we work with you to define what the KPIs should be, and what success will look like. Whether it’s driving website leads or improving brand awareness, your goals are central to defining the campaign strategy.

Campaign Strategy

Defining campaign strategy for each ad platform

Each campaign strategy is different — your business has unique goals, budgets, target markets — so we take the time go over all paid media options available to you, but we also have the knowledge and experience to suggest which platforms present the greatest opportunity.

Account Configuration

Getting your ads running

The technical implementation of an ad campaign is often complicated. It can include:

• Ad creation – Writing text ads and designing display ads.
• Conversion audit – Ensuring that there’s a viable conversion point on your site.
• Conversion tracking — Making sure we’re tracking all leads and conversions: phone calls, form submissions, and purchases.

Optimization Your Ad Spend

Adjusting your campaigns for optimal performance

This is where our expertise is felt the most. We constantly monitor and adjust your campaign to get the most out of your ad spend. Common tweaks include:

• A/B/n testing on ad copy
• Testing landing pages
• Adjusting keyword bids
• Improving keyword match types
• Scheduling ads
• Bidding based on location
• Bidding based on demographics

Analysis & Reporting

Reports that keep you up-to-date on your campaign’s performance

Transparency is our policy, so we take the time to create and review custom reports with you. We believe you deserve to know how and why your money is being spent on your campaign.